What an honor to be working on a project like this.
All Our Hearts Beat As One, Cindy’s mission to create an international day of connection, was launched 12th September 2012. Four years later and the initiative is attracting global attention.
The 2016 Art Event will take place this October at the gallery DIFFERENT in the heart of London’s West End, opening with a VIP Gala event on Thursday 13th October 2016 and continuing with an exhibition and other events on Friday 14th and Saturday 15th October 2016.
Depression, mental illness and loneliness resulting in death, are dramatically on the increase. Our ability to communicate directly to individuals all over the world via an increasing number of devices and media has ironically led to more isolation, less personal interaction and a loss of community identity.
This initiative aims to reconnect us to one another through the powerful medium of art as a force to ‘regenerate’ our hearts.
This year’s exhibition will be raising money and awareness for the Heart Cells Foundation, a charity funding a groundbreaking therapy specialising in the physical regeneration of the heart utilising a patient’s own stem cells to treat a range of heart diseases.
There will be a number of high profile events leading up to the exhibition, which will be publicised with a coordinated PR campaign to alert mainstream media and press, and to invite VIP’s from the worlds of art, sport, television, film and public life to attend the exhibition events.
Artists participating include some of the most exciting contemporary talent, and one element of the exhibition – the 2020 wall will comprise 75 20 x 20 cm canvases which will be painted by artists, sports personalities and celebrities and will be sold with the sale proceeds going to our nominated charity. There will catalogue of the works for sale, and an online auction prior to the event.
Cindy is keen for the campaign to reach a wide demographic. An art competition targeting teenagers, from many cultures and ethnic backgrounds, is also in the planning. Art reflecting how the teenagers can regenerate their own hearts by reaching out and connecting with others will culminate in a public exhibition of their work. Six finalists will be selected and their work will be also be displayed at the gallery DIFFERENT three day gala event.